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Rue La La Is Up For Sale

Rue La La, an e-commerce website that specialises in flash sales for its members, could be up for sale. Find out who’s interested in its sale, here!

Source: Rue La La

Source: Rue La La

Rue La La, an e-commerce website that specialises in flash sales for its members, could be up for sale.

Reuters reported that the Boston-based company is potentially valued around $400 million. With New York City-based Gilt Groupe reportedly interested in the site, the company is said to have hired JPMorgan Chase & Co. to advise on a sale.

If a deal with Gilt Groupe or another suitor is in the works, Rue La La wouldn’t be the first sign of consolidation in the industry. Founded in 2008, Rue La La was sold for $350 million to GSI Commerce, which was then bought by eBay three years later. EBay divested 70 percent of its Rue La La ownership into a new holding company but still retains a minority stake.

For Gilt Groupe, a major acquisition could serve to solidify the company’s place in the market ahead of a possible IPO sometime later this year, which has been reported by multiple outlets.

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