In 1971 John Lennon, known for lending his hand towards various peace keeping campaigns, was pictured wearing a t-shirt which read “Come Together”, the tee had obviously drawn much attention.
Now, one of the fashion industry’s most recognizable brands River Island will be joining forces with War Child to create an exclusive T-shirt in supporting various charities who aid in the protections of children from the cruel and harsh effects of war.
The T-shirt was originally created in 1969 by Arnie Goodman and Rob Rose, who printed it on tees and distributed them around LA to their musician friends as a statement of peace – of course their pal John Lennon was bound to receive one.
Ben Lewis, River Islands CEO said; “We are excited and honoured to join forces with a charity that has already cemented such a sterling reputation. Through this exclusive partnership, we hope to not only utilise our resources as a retail leader to raise awareness of War Child and their cause, but also to support innocent children caught up in terrible wars worldwide.”
Ben Knowles, director of music, marketing and communications at War Child said; “We hope people will wear these stylish T-shirts with pride, not just for the connection to a true musical legend, bus as a message of peace and support and support to change the lives of innocent children caught in war.”
The T-shirt will retail at £ 18 for adult sizes and £8 for children, with all profits going directly to War Child.
Be sure to purchase your T-shirt, which will retail at £18 for adult sizes and £8 for children, and you will be happy to know that all profits go directly to War Child. Also try and keep your calendars free during the middle of May, as a live music event will be taking place to mark this collaboration and raise further awareness for the collaboration.