Would you want your makeup printed via a 3D printer? Well, it looks like we’ll all be given the chance to create our own favorite shade of lipstick, blush, eyeshadow thanks to a 3D miniature printer created by Harvard Business School Graduate student by the name of Grace Choi.
This new invention is called Mink, and is a tech savvy printer that lets anyone with existing software that they may already have print any color on the web and print that color into any type of makeup that they wish.
Let’s say for example, theres a lip gloss that you absolutely love or eye shadow you’ve been eyeing by that high end cosmetic line. But you don’t want to spend the money on it, this printer allows you to do so. Choi took the stage at TechCrunch Disrupt conference to show off her Mink printer and what it can do.
Choi said: “Most makeup comes from the same basic substrates, from high-end labels like Chanel all the way down to the cheap stuff available at drug stores,“.
The student has apparently standardised the formulas that the printer uses for each type of makeup. She states that the printer combines FDA-approved ink with a variety of substrates to create any type of makeup product. This sounds amazing and all, but we have to go as far to say, that this is a discussion that is highly debatable.
We all know that brands such as Dior, MAC, Chanel and it’s always been assumed that create their products with high end ingredients. If we want a lipstick that is actually nourishing for your lips, we can trust that product because it’s been tested over and over again. Can we say the same for a lipstick coming out of a printer?
Choi, seems to be targeting a demographic of girls 13-21-years old. The Mink won’t be available until later this and she expects it cost no more than $200. In Choi’s demo at TechCrunch Disrupt, she stated that the costs could be relatively inexpensive, but did not zone in an actual price example.
This all sounds like a great idea in theory, but would something like this actually take off? Sure, there might a small percentage that may actually want to see what it’s all about in the beginning, but how long will the hype last? Several media outlets are reporting that Choi could actually “destroy” the beauty industry.
Destroying it seems highly impossible. There will always be a large percentage of females that want that beauty counter experience and will always continue to pay for a high end beauty product. But, we’ll just have to wait and see once Mink actually hits the market and if it creates the disruption Choi claims it will. Let us know what you think in the comments below.