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M&S & Belinda Earl V2

Round two Belinda Earl for M&S was rolled out to press last week. Get a grab, here.

MandS_spring_summer_2014_collection2

It’s Belinda Earl mark two for M&S, last week unveiling a second highly anticipated high profiled collection.

Propelling the collection with ‘best foot forward’ motive, Belinda Earl gave clarity to a recent speculation with regard to the company setting their sights on limited production of demanded pieces – “It was reported somewhere that we only produced a certain number of our autumn/winter pink coat to increase demand – and it grew into a sort of myth, but that definitely wasn’t our strategy. Of course there is a fine line between supply and demand and we don’t want to show customers rail upon rail of the same product. Could we have made more and sold more in this case? Yes – but we are on a journey and learning as we go. We’re going to read the reaction of the press to the collection today and produce the product accordingly.

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Put on your blinkers and go forth in the name of fashion, ensuring you get your grab of block heels and leather waistcoats whilst their going, going…

 

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