London Fashion Week is now just over a month away, so it’s creeping up on us quickly, but with plenty of time to prepare Maybelline New York have been proudly announced by the British Fashion Council as the official make-up sponsor for LFW.
There is a lot to expect for the event, where both Maybelline and London Fashion Week will be celebrating innovation and self-expression through their inspirational trends. British Fashion Councils Head of Sponsorship, Jenico Preston says “We are excited to announce Maybelline New York as the Official Make-Up Sponsor for London Fashion Week. Their bold, inventive and accessible approach to make-up makes Maybelline an ideal partner and complements the diverse range of creative talent showing in London this season.”
Having already sponsored numerous fashion weeks around the world, Maybelline have experience behind them using their creative licence to bring “up-to-the-minute trendsetting and creative talent to life on the distinctive London fashion stage.” It is said the make-up brand will be creating a fashion-forward and interactive experience during the week, with top industry experts using new products with “revolutionary textures, innovative formulas and exciting colours,”