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Marc Jacobs’ Social Media Model Casting

Marc Jacobs’ sent out a casting call for models for the new campaign on Twitter and Instagram. Find out more and see the campaign here.

Source: Marc Jacobs

Marc Jacobs‘ is pushing the boundaries of model casting by using social media networks. With new creative director Katie Hillier and design director Luella Bartley, the brand took to Instagram and Twitter to find the models to star in their new fall 2014 advertising campaign.

The company has been took in a bold new direction so it makes sense that the duo wanted a more interesting and tradition braking way to search for models to advertise the rebellious collection.

The casting call was put out on the social media networks an invited the aspiring campaign stars to post an image of themselves with the hashtag #castmemarc. As you would expect with the casting being so accessible tens of thousands of people entered and the company has to narrow down 70,000 entries to just 30 finalists. The finalists were then whittled down again to the final nine who were flown to New York for the shoot. The campaign was shot by photographer David Sims, who also happens to be married to Luella Bartley, and will debut in the August issue of Teen Vogue.

Source: Marc Jacobs

The collection was inspired by skate culture, BMXing and K-Pop. The campaign has a very fresh feel and the unconventional looking models work really well with the bold, rebellious collection. It’s great to see some young new faces that represent real people in high fashion advertising campaigns.

Let us know what you think of the ads in the comments below!

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