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London Boutique ‘Oxygen’ Release Fresh Brand ‘Related’

London-based boutique Oxygen exhale a breath of fresh air into the fashion globe, releasing their new brand, Related!

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Focused on prints and sure to make the headlines, London boutique, Oxygen, recently made bold release of their new brand, Related. Injecting diversity into the fashion market, the brand aims to have “its own distinctive look and feel“, whilst honing in on and taking inspiration from motifs of the 60’s and 70’s.

Kick-started in 2009, Oxygen formed catapult for several US brands, allowing that sunny state vibe to take the UK by storm, fronting brands such as Cut 25 and Clover Canyon.

Mother and daughter partnership Helen and Joanna Nicola claim the brand release was a long time coming, festering in the fashion frame from the word go – “We hope it will appeal to a wide demographic of both new and existing customers of all ages.” It’s onwards and upwards for the fashion-savvy woman.

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