Many celebrities before her have created fragrances from Britney Spears to Kim Kardashian, but Lady Gaga by no means follows suit. Working together with perfume giant Coty, she has created the worlds first black eau de parfum entitled Fame. The singer explains “It’s black, like the soul of fame”. The bottle also pays homage to Gaga’s Grammy performance where she emerged, after 4 days, from an egg.
Coty Beauty president Renato Semerari has said “This is a very stimulating partnership; and she’s pushed us with her ideas, we’ve come with our own ideas – and the combination of the two is very valuable.”
The Bad Romance singer has also worked with photographer Steven Klein to create the stunning promo shots which see’s a nude Gaga adorned with miniature men to protect her modesty. Usually brimming with confidence, she yesterday tweeted “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!”. Mother Monster is human after all.
Fame dÃƒ©but’s in the US in September but a UK date is yet to be released.