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The Kardashian Trio Launch Hair Tools And Styling Products

Kim, Khloé and Kourtney Kardashian are launching hair tools and styling products with Farouk Systems for mass distribution and salons. Find out more here.

Source: WWD Archives

The Kardashians have been a formidable force in raking in the cash featuring in commercial after commercial. Kim, Khloé and Kourtney haven shown their success staring in commercials ranging from book deals to fragrances. Now they have ventured into the world of hair.

The sisters have teamed up with Farouk Systems to launch styling tools and hair products for mass distribution and salons. Founder and executive, Farouk Shami, is all in, making this the first time his Houston-based company has been affiliated with celebrities.

Three hair tools will intially be available a flatiron, a blow-dryer and a three-in-one tool, all priced at $89.99 (£54) and seven styling products: a blow-dry cream, volume mousse, dry shampoo, dry conditioner, firm hair spray, curl cream and Black Seed Dry Oil, launching next spring.

The sisters’s goal is to appeal to the hair-care needs of their huge fan base. Kim said: “The main feedback that we hear is that everybody wants luxury products at an affordable price. We take all of the tricks of the trade that we’ve learned from all of our glam teams over the years, take the best products and make them affordable.”

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