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Juicy Founders To Return To The Label?

Juicy Courture’s founders Pamela Skaist-Levy and Gela Nash-Taylor are looking to buy back their former brand from new owners Fifth & Pacific.

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Juicy Courture’s founders Pamela Skaist-Levy and Gela Nash-Taylor are looking to buy back their former brand from new owners Fifth & Pacific. Final bids for the label are due this week and it is unknown whether the original owners have entered the process. However experts believe that the pair would bring back a buzz to the brand – which is currently in massive decline.

Fashion veteran John Henderson told WWD, “They could probably re-energise [Juicy] and make it important again. They were very creative.” The duo sold the company to Fifth & Pacific in 2003 for £151.8 million.

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