Having launched in 2008, under creative duo Mina Melikova and manufacturing expert Thangarajah Kuganeswaran, they combined their talents and expertise to bring a new fashion label that was aimed at bringing the most demanded and on trend fashions directly to the doors of their customers.
Goddiva uses speed as their element of gaining competitive advantage, enabling them to maximise the brands skills in creating affordable red carpet looks and catwalk inspired pieces faster than any other e-tailor.
By merging Melikova and Kuganeswaren’s extensive manufacturing and design knowledge, the team firmly believe that fashion is a right, not a luxury.
Customers are sold items directly from the Goddiva website, and ensures that all costs involved in the manufacturing of quality products, be it the intricate beading, statement prints and fantastic fits, helps guarantee that the Goddiva girl looks like a million dollars without the designer price-tag.
Goddiva’s range varies from beautiful evening and party wear, to full lifestyle wardrobe to suit every occasion and every season. With a fashion service that focuses on offering an easy online shopping experience, gives the Goddiva girl exactly what she wants.
