There’s no doubting that Free People has always had amazing models featuring in their campaigns, look books and short films. Models Poppy Deleveigne, Daisy Lowe, Martha Hunt, Dree Hemingway and Sasha Pivovarova to name a few have all posed for the brand. It doesn’t look like Free Peoples collection of famous faces is going to end any time soon. Freida Pinto is the new face for the latest Free People campaign and the partnership do not disappoint.
Free People and Freida travelled to Rajasthan, India to shoot the campaign with photographer Guy Aroch. The collaboration of Free People and Freida Pinto has resulted in nothing but than success. The campaign showcases the collections bohemian blouses and dresses just in time for the festival season.
Free People have also created a short film which attempts to capture the magical moment when the souls of two people connect. The short film features Freida and Thomas Bull on their romantic journey as they explore shops and participate in Holi the festival of colours in Freida’s native home, India. The collaboration between Fredia and Free people will leave you feeling inspired and lustful over their new spring collection.
We wish you look choosing which pieces you want to buy because we know you’ll be coveting them all. The new collection is just too good to resist and you’ll soon be convincing yourself that a low bank balance is perfectly acceptable if you have chic pieces like these hanging in your wardrobe.
Watch their new short film now and then head over to Free People.