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‘Dramatic’ Changes For The Rebecca Minkoff Label

Plus, we meet the Foxy and incredibly fashionable new face for
their exciting Fall Campaign.

Source: Rebecca Minkoff

What began as a thriving E-Commerce store and online fashion platform, luxury designer Rebecca Minkoff is pushing forward with ambitious plans to open not one, but three brand new flagship stores to stock her designs. Coming in 2015, two of the stores will be located in their native California; LA and San Francisco, while the third opens in our very own Soho. Even more exciting! Promising to stock all the ranges and collections as the website, the move is a progression from the appointment-only boutique that previously stocked limited selections from the brand.

Having grown between 60 and 70 per cent in the last year alone, Rebecca Minkoff are celebrating their success with a fresh Fall campaign, fronted by fashion’s edgiest IT-Girl around right now, Langley Fox. Labelled “the ultimate Rebecca Minkoff girl,” by Rebecca herself, Langley’s breezy and sartorial style is the ultimate compliment for modelling the most highly anticipated collection yet. Comprising a selection of preppy styles with a tinge of boy-meets-girl, Langley’s artistic flair matches perfectly to the brand’s reputation for tailoring and classic silhouettes. 

Source: Rebecca Minkoff

As if 3 stores in one year wasn’t ambitious enough, the brand are already plotting their next expansion, with Uri Minkoff stating that: “There are probably 10-15 cities we feel we can really carve out a great space in.” Some might even say that their foray from online to in-store retail is way overdue than it should have been, considering the brand’s widespread success. Speaking of his sister Rebecca, Uri continues; “We sent her to 35 events this year and there would be 500 women there to see her and talk to her and get her advice.” 

With 2015 already seeming too far into the future, yet the upcoming Fall collection creeping closer, we’re excited to see more of the new face of Rebecca Minkoff.

Take a browse through the gallery of our favourite Langley Fox looks and see for yourself what scored her one of the hottest campaigns going.

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