HTF: Hi Bellfield. What’s overall vibe and theme of the brand?
DC: Bellfield is an independent heritage inspired brand that focuses on creating modern men’s and ladieswear product for the customer who values individual style and attention to detail. Bellfield ranges are carefully conceived by a team of creatives, who want to put a sense of fun and adventure into the clothes. Well produced, honest garments and quality workmanship highlight the style and philosophy of the Bellfield brand.
HTF: Who is the target market for the brand?
DC: A 16-35 age range.
HTF: What do you think makes a good brand?
DC: A brand’s story is written by those who wear it and Bellfield is defined by its customers.
HTF: Where is the fabric sourced from?
DC: The Far East.
HTF: What inspired your SS14 collection?
DC: For ladieswear, this season our small team of designers gathered inspiration from all corners of the globe. With the notion that print is key for summer. Our jungle geo’s, conversational toile de jouy’s and splashes of neon have been really successful. To compliment this, the range includes new directional denim washes and on trend outerwear silhouettes. This is all combined together to create a new twist on the classic Ladies Bellfield style.
The menswear main inspirations for the season, include 50’s american outerwear with coach jackets and bombers for a retro feel and high summer prints focusing on tropical florals and aztecs mixed in with bright basics. Against this we have conversational swallows and vintage denims and workwear details to capture the Bellfield heritage style.
Source: BellfieldHTF: Has the brand met your expectations and what do you hope to achieve in the future?
DC: Bellfield has far exceeded our initial expectations and it’s continued success is our long term goal, continuing our expansion plans in our international markets whilst maintaining our presence here in the UK.
HTF: What has been your greatest achievement so far?
DC: Simply giving people on the street a clothing brand which they can afford and can feel great in.
HTF: The clothing and textile industry is known to be one of the most cut throat industries to work in. What is necessary in order to survive and succeed?
DC: Evolution. You have to evolve to survive. We’re a brand that will always strive to ensure our customers never get sick of the Bellfield ‘look’ by always making sure we’re moving with the times.
HTF: What is your definition of success?
DC: Seeing people wearing Bellfield. Ultimately that’s what it’s all about for us.
HTF: Which celeb/s would you like to see wear the Bellfield brand?
DC: Our greatest satisfaction comes from seeing Bellfield being worn by the boys and girls on the street, that’s why we do what we do! But as far as celebrity culture is concerned, we’re happy to see anybody with style donning our gear.
To shop or learn more about Bellfield visit the brand’s website BellfieldClothing.com.
Interviewer: Karyschka Naidoo
