As the chillier season approaches, gaining momentum with its dark undertones; fashion house HYPE have decided to change things up a bit. Fot their latest AW 14 womenswear collection, they combined their signature bold print all over the apparel pieces in a kaleidoscope of colours. The line contains sweatshirts, tee dresses and matching legging and t-shirt sets for a casual vibe. The brand opted for a new marketing option of moving away from their iconic HYPE slogan and chose subtle branding and “JUST HYPE” emblazoned across the front of selected pieces.
The brand now brings forth a new range of fashion forward metallic backpacks which compliment the liquefied psychedelic patterns of apparel. The latest collection brings together versatility, aesthetics and functionality perfectly for the season ahead.
Take a peak into the latest collectionSource: Haddon PR