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Believe The Hype

Don’t believe the hype? Take a peek into the latest AW 14 collection and you will believe the HYPE.

Source: Haddon PR

 

As the chillier season approaches, gaining momentum with its dark undertones; fashion house HYPE have decided to change things up a bit. Fot their latest AW 14 womenswear collection, they combined their signature bold print all over the apparel pieces in a kaleidoscope of colours. The line contains sweatshirts, tee dresses and matching legging and t-shirt sets for a casual vibe. The brand opted for a new marketing option of moving away from their iconic HYPE slogan and chose subtle branding and “JUST HYPE” emblazoned across the front of selected pieces.

The brand now brings forth a new range of fashion forward metallic backpacks which compliment the liquefied psychedelic patterns of apparel. The latest collection brings together versatility, aesthetics and functionality perfectly for the season ahead.

Take a peak into the latest collection

Source: Haddon PR

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