With fashion films taking risks and experimenting the possibilities now more than ever; directors and stars alike are fighting to add their trademark to these stylish snippets of short film. Just this week it was revealed that Rihanna will be modelling Dior’s latest ‘Versailles’ fashion film – always an opulent and extravagant affair that the Bajan will be hot on her heels to deliver. Though amongst the finer details of the fashion film code, we’ve devised a list of the top 8 fashion films praised for their originality, style and wow-factor.
K Woman By Kocca with Enico Mihalik and Andres Velencoso (2013)
Inspired by Hitchcock’s ‘Psycho’, K Woman is superbly stunning for fashion and filmmaking alike. Combining beautiful colour tones, lighting and capture of the material and textures of the clothing, prepare to be torn between pacing the plot or losing your focus in favour of the fashion.
A refreshing blend of clean-cut tailoring and demure garments, Kocca’s perfection for ‘smasual’ basics with sophistication is mirrored in the aesthetic of their fashion film. The brand successfully prove it’s nailing the intricate basics that makes an impressive final impact.
‘Fashion Film’ by Matthew Frost (2013)
While many take their fashion credentials very seriously indeed, Matthew Frost’s satirical depiction of the fashion film genre is witty and precise with comical intent. Starring Mean Girls breakout star, Lizzy Caplan as the model caught in a whimsical dream and collaboration designer, Viva Vena, ‘Fashion Film’ is effective in relating to fashion followers through methods that have an undesirable effect of alienating viewers. Poetically trailing her thoughts, the film flows like a hipster’s whimsical daydream as the model whispers gently, telling of her fashion adventures and the startling revelation she meets.
Gareth Pugh A/W 15 by Ruth Hogben (2015)
After his spectacular return at London Fashion Week, Gareth Pugh and longtime collaborator Ruth Hogben flex their fashion film credentials once again with this fusion of cinema, fashion and lighting. Definitely not one to conform to convention or make a meek statement, Pugh’s films are known for representing strong female leads and the empowerment of fashion.
Inspired by British legend and tradition, the model enacts a ritual act of liberation, marking herself with the war paint of the St George’s Cross before fuelling the fire of a dragon. Strikingly powerful and avant-garde, the film represents the eccentricity of Pugh’s futuristic designs. Watch the film here!
Prada Candy L’Eau by Prada/Wes Anderson (2013)
In a constant output of finely crafted fashion films, Prada have collaborated with some of the biggest film directors to date towards ambitious short films with a flawless affinity for design. The fashion house struck gold however for their collaboration with esteemed director and style obsessed Wes Anderson. Highly acclaimed for his artistic flair and penchant for strict colour palette, you’d be forgiven for expecting a highly explosive collaboration from two highly powerful figures, but the resulting film is nothing short of perfection.
Recreating Anderson’s trademark fantasy driven scenarios, Léa Seydoux is Candy, a free spirit and object of affection for Gene, but also his best friend Julius. As they relentlessly pursue to woo her over, her charm and candid nature captures their attention.
River Island and William Tempest (2012)
An eleven minute steadi-cam shot of a manor-house party scene; from the lavish interior of the location to the flawless attire of the models working in synchronisation through the spaces, River Island and William Tempest’s collaboration is displayed with a subtle look-book style.
Away from a superficial studio setting and idealistic idea of LA high-fashion, River Island and William Tempest’s English setting and exclusivity are a reminder of the flexibility the high street brand offer from daywear to dusk, and reserved attire to fringed frocks.
The Purgatory of Monotony by Rhié (2014)
Fuelled with a wondrous concept that stirs up the surreal and the mundane, Rhié’s Fall 2014 campaign film is elaborate in flawless art direction and set design that truly explores the potential to show off the looks. Filled with whimsical humour and carefree mischief, the models explore a vintage house, parading their looks against the backdrop of a spacious grandeur.
Dior Secret Garden: Versailles by Inez and Vinoodh (2012)
Probably one of the most well known fashion films, the success of the Secret Garden: Versailles campaigns have spurred a mini-series of a continual theme. With the fourth soon to be released, and Rihanna revealed as lead model for the film, we for one are eagerly awaiting invitation to those Dior gates to the garden. Deep within the grounds of the Palace of Versailles, time and space dissipate into a decadent scene of luxurious detailing and intricacy of the Dior fashion house.
Influenced heavily by the traditional French heritage and roots of the brand, Secret Garden is a visionary wonder that draws on this through it’s iconic imagery and style. Seeped in golden tones and intense textures, lead model and muse to the brand, Daria Strokous’ strong features and undeterred motives hold us transfixed, following her every transition and frame to the jump-cutting of her fashion changes.
The Substitutes by Mert & Marcus (2012)
The most fashionable classroom you’ve ever seen, DSquared2 present their fall/winter 2012 collection flanked by an all-star model lineup. Ethereal figures seated at desks, their disengaged forms spring to action with the arrival of the substitutes and their teaching tools. Preened and poised into fashion protégées, the models play dress up like only a professional could, parading through various looks and levelling mischief. A casual funfair of a fashion lookbook, The Substitutes perfectly captures the feelings of style rebellion and the fun of being a clothes chameleon without the seriousness and alienation of high fashion branding.