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Fashion Girl Of The Moment: Lana Del Rey

After recent controversy, a new album release and her birthday the other day, we thought it was time to have a look at Lana Del Rey’s fashion history.

Source: Promo

Having just released her much anticipated new album, Ultraviolence, Lana Del Rey is on everyone’s lips at the moment- both good and bad. With the release of her latest album, she’s received much criticism for her single, ‘West Coast‘, produced by The Black Keys‘ lead singer, Dan Auerbach, and particularly for the title song, Ultraviolence.The press has been in heavy debate and scrutiny over  recent comments about Del Rey’s identification with feminist critique and authenticism.

Her first album, Born to Die evoked a darkly glamorous appeal, and UltraViolence wasn’t too dissimilar, with it’s modern lyrics and flourishing romanticism however it is slightly more knowingly darker which has consequently created much tension in the press. This description is also the perfect personification and appropriate terms for her style too.

With all the attention circling the singer’s bouffant head, and whatever may be true, what strikes us most is the power her image has, and the fact that Del Rey clearly understands it and uses it to her advantage in order to promote her musical image.

All press is good press one may say, and with all the negative attention, one thing is for certain, beyond her captivating voice her fashion style is key to the Del Rey charm. We take a look at the sultry singer’s fashion history.



Lana Del Rey first made her stamp on the fashion world when Bill Gaytten decided to use her first single, ‘Video Games’ as the soundtrack to the spring/summer fashion 2012 Dior couture show. Later, Lana’s voice haunted the catwalks of Christopher Kane.

Since then, the fashion world became enchanted with her, and was pretty much putty in her hands. She told Fashion magazine about the support from the fashion community: “People in fashion rescued me. Because they are so much more removed from the music arena, they felt it was OK to support me when I needed it most. They never had any baggage about who I was.”

She continues to evolve ever more, and her resume is rather impressive, with a best-selling Mulberry bag designed in her name, the face of H&M’s autumn 2012 collection, and graced the covers of British and Australia’s Vogue and French Glamour, just to name a few.

Mulberry’s creative director, Emma Hill, explained to Stylist magazine what inspired her to create a bag in light of the singer, The Del Rey: “‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern. This inspired us to create a bag that was timeless, refined and elegant, yet with a beautiful practicality that would suit any woman.”


Source: Vogue

She describes herself as “Lolita lost in the hood.” For us she is the epitome of old-school hollywood glamour. Her music videos depicts fifties black and white movies, polaroid dreamy shots and references to Hollywood icons like Marilyn Monroe and Elvis.

In Lana’s dream world, we’re given the sense of something both nostalgic and completely new. This is the same for her fashion. She’s been coined as “the self-made hip-hop Nancy Sinatra,” style wise, teaming doll-like lashes and vintage t-shirts with gold chains off the red carpet.

Otherwise it’s full-on old Hollywood – red lips, curled hair and baby-doll dresses, combined with winged black eyeliner and long dark red nails and moody, longing looks which emphasise her music in a way that makes it all the more compelling than ever.

It’s not hard to get swept away by her voice, but Lana Del Rey has crafted her look so well that we’re lured by so much more, and left completely under her spell.

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