Brand New Sony Music/Raw Power Management Label ‘Search & Destroy’ Sign Don Broco & While She Sleeps

Raw Power CEO Craig Jennings and Sony Music UK Chairman Nick Gatfield have joined forces to create new label ‘Search & Destroy’. Label manager for Search & Destroy is Raw Power manager and ex-Sony A&R deputy Tristan Lillingston.

The label will focus primarily on breaking new UK artists at home and abroad. Raw Power Management’s expertise in the rock market coupled with Sony Music’s marketing, sales and distribution muscle will provide a solid platform to nurture and develop young songwriters, musicians and producers who are the lifeblood of our industry.

Want to know the best part? Two of Hit The Floor’s favourite’s have been added to the roster!

Don Broco

Don Broco’s crossover appeal has quickly spread via word of mouth amongst fans online, with their penchant for catchy melodies and big choruses being championed by BBC Radio 1’s Introducing. The first single from their debut album will be out on May 20th , followed by the album on August 13th.

Kerrang! – “An extremely promising debut.” [4/5 EP review] Rock Sound – “Don Broco are a band that have a big future ahead of them.” [9/10 live review]

While She Sleeps

Touted by as metal’s next big thing across the UK rock press, and having just completed the Kerrang Tour, While She Sleeps are rapidly earning a reputation for ear splitting riffs and explosive live shows. Their debut album will be out late Summer 2012.

Rock Sound – ‘This was a show most people will lie about being at in the future. Outstanding’ 4/5
Kerrang – ‘Abrasive, crushing and utterly ruthless’ ‘It’s going to take more than just ear plugs to save you from them’
Metal Hammer – ‘An Avalanche of brutal metallic hardcore’

Craig Jennings says “Having grown up listening to so many great Sony artists, it’s a great privilege to be starting a joint venture with Nick Gatfield and his team that I look forward to lasting for many years to come. Some of my favourite artists and releases have been with Sony, including the Clash and Iggy and the Stooges, from whom we have borrowed the ‘Search and Destroy’ moniker from, it being the opening song on the classic ‘Raw Power’ album.

Our first signings to Search & Destroy, ‘While She Sleeps’ and ‘Don Broco’ have both made amazing albums and we look forward to building both them across all platforms, and rising to the challenges that are so prevalent in the modern music industry, whilst continuing to take care of the fundamental artist development areas that are so important to rock acts.“

Nick Gatfield adds “Craig Jennings is widely acknowledged as the industry’s leading rock management and artist development expert – no one understands the artists, music and global marketing of the genre better. The creation of the Search & Destroy label is the natural extension and outlet for his knowledge and expertise and will undoubtedly be the leading rock label in the market. I’m delighted Craig has chosen Sony to partner with on the venture and I look forward to global success with him in the near future”.

Exciting times ahead by the looks of it! Keep your eyes peeled!

Don Broco Photo Credit  – 

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