Recently BBC reported that Spotify is now trailing a new form of sponsorship with record labels, which could be the most irritating feature of all time.
Record labels are now paying Spotify to put their artists’ music directly in your playlist without warning. It’s bad enough that if you’re a non-subscriber, you have to listen to the most pointless adverts ever, and you never click on the link or care about the product. So, just to “encourage” people to pay the £9.99, non-subscribers could soon see “sponsored songs” in their playlists and will act somewhat as adverts do.
However, there’s reason to believe that this new method could be kind of cool. Fader believes that the “sponsored songs” will be picked due to your listening habit, which you think would be perfect for people who have a more commercial taste rather than someone with a more niche palet.
See this method could help give artists on independent record labels more exposure, but realistically are they going to be able to afford the prices? All that you’re likely to find are the artist on the biggest labels appearing in even more playlist, and people will have even more trouble escaping the earworm songs that are played all over the radio. For example, anything from Justin Bieber that has any trap drums will end up as your next track in a playlist of Migos, Future and Travis Scott. They have very different target audiences, as you could imagine.
Spotify seemed to be relatively open about this new “Facebook-ish” technique and explained the reason of behind this decision is because the company is casually operating at a loss of $389 million USD as of last year.
Verge has said that they’ve figured out a way that allows to opt-out of having sponsored music pop up in your playlist, which could solve everything. Or, just pay for the subscription – simple.