As one of London’s hottest superstars, and a persona synonymous with a bold fashion sense and fearless attitude, who better than Rita Ora to front Material Girl’s UK inspired A/W collection. As the first photos are finally revealed, Rita proves she’s more than capable for the job!
Looking confident and sassy as she posed next to the famous landmarks of her native city, Rita brings a cheeky charisma to the collection of monochrome and bold pattern print pieces: plus – it wouldn’t be a Rita Ora photoshoot without her trademark red lips.
Since founding Material Girl in 2010, Madonna and 16 year old daughter Lourdes have sought to create a cutting-edge, yet wearable style for their 80’s inspired label. Inspired to follow in the footsteps of fellow Material Girl stars; Taylor Momsen, Kelly Osborne and Georgia May Jagger, Rita explains what drew her to the label, “Material Girl as a brand is that I don’t really think it follows trends, we make trends.”
If you can’t get enough of Rita’s Material Girl attitude, have a sneaky glimpse of the promo film from the photoshoot here!