Last year, the UK’s Boomtown Fair hit the headlines after launching their huge ‘Harm Reduction’ campaign that saw the event bring drug safety organisation ‘The Loop’ onsite to test festival goers drugs and keep everyone as safe as possible.
This year they are looking to up their game once again with their brand new Respect Campaign consisting of three pillars – Respect Yourself, Respect Each Other, Respect Your City – to really make the event a safe space not only festival goers, but the festival as a whole.
Let’s take a look at what’s been planned….
The variety of harm reduction, education and awareness measures under the banner Respect Yourself are utilizing a similar method to last year’s drug awareness campaign. Boomtown will again be providing; pre-event education and awareness, onsite drug safety testing provided by The Loop, roaming campsite welfare teams, 24 hour campsite hubs, fully equipped 24 hour onsite medical facilities, welfare and counselling services, along with an onsite police station and SIA security staff. There will also be general welfare messaging and provisions to ensure those in attendance can look after themselves, keep hydrated and are well rested..
Respect Each Other:
Celebrating and representing the differences and variety within society, along with encouraging people to think about how their actions affect those around them are central to the Respect Each Other element of the campaign. Policies implemented to encourage and support these values include; a zero tolerance policy to harassment of any kind, continued work with Safe Gigs For Women, as well as raising awareness of what constitutes harassment alongside the AIF Safer Spaces campaign. Increasing the awareness of accessibility support by working with Attitude is Everything and Deafzone to provide a host of dedicated facilities for people with accessible or medical requirements. There will also be dedicated LGBTQ+ spaces of celebration and inclusivity, and behind the scenes work into actively discouraging and raising awareness of cultural appropriation.
Respect Your City
Respect Your City focuses on reducing the impact the festival has on the environment, as well as instilling social awareness of the long lasting impact an individual can have. As with the other two parts of the Respect Campaign, Boomtown is hoping to encourage a two way partnership with their public by providing the resources to help those in attendance look after the land the festival takes place on, protect all the work that goes into creating it and the planet in general..
Such resources, pledges and facilities include; joining the AIF ‘Drastic on Plastic’; working with RAW Foundation to help raise awareness of the issued caused by plastics through reusable cups and increased water points; participating in A Greener Festival Award; cup deposit schemes; two bin recycling systems; working with Every Can Helps to recycle drinks cans, minimising cigarette litter with BUTTrFLY. This year the festival continues its partnership with Energy Revolution, to reduce carbon footprint of the festival and a lot of other schemes, systems and policies.
The festival organisers said about the campaign:
“One of the main things we’ve learnt over the past 10 chapters of Boomtown is just how far consideration and respect for one another can go. We really want to encourage a culture of respect by providing as many resources for our public as possible, in the hope this encourages everyone within the festival to pass this respect on, to themselves, to each other, to the festival, but also to the outside wider world in general .
We’re laying the foundations on what we want the festival to stand for and represent, and where we see our future direction to be focused fully upon.”
This years lineup features huge acts such as Limp Bizkit, Gorillaz, Die Antwoord, Enter Shikari, Soul II Soul, Jimmy Cliff and hundreds more and tickets are still available so head on over to www.boomtownfair.co.uk and we will see you there!
Boomtown Fair takes place August 9-12th.