The music industry is in a constant state of flux. New trends, tastes, and technologies are constantly emerging and then falling away again, often without being noticed. It wasn’t long ago that the idea of being able to enjoy music at home was still novel; weird thought right! Now, anyone with access to a computer is able to make music and it is perfectly possible to have a home recording studio which rivals the professional studios of not too long ago.
The music industry is notoriously competitive. If being a rock star was easy, everyone would do it! In order to succeed, bands need to find a way to make themselves stand out from the rest of the crowd. Now that a band can record their own music, handle their own promotion, book their own gigs, and even distribute their music without the involvement of a record label, they are free to forge their own path.
If you want to make it to the top with your band, then you are going to need to take control of your destiny and formulate your own path. Here are the four quick ways to get your band noticed and get your journey underway.
Social Media Presence
Even if you aren’t yet famous, maintaining a social media presence is essential. Not only will this allow you to communicate with fans, it will also make it easier for people to discover your music. The main thing you need to do is rack up those numbers and make sure you reach as many people as possible. As much as it sucks, those numbers do count and people do take notice of them – don’t buy followers though, it will come back and bite you in the ass. Make sure you are accessible on all the main platforms (Facebook, Twitter, YouTube, Insta, Bandcamp etc) and be as active as possible on them to gain new fans and increase your reach. Go learn about the best way to increase reach, learn about post scheduling and become social media masters. It will def give you a big advantage over a lot of the competition.
Make Cash Through Easy Merchandising
Merchandising is no longer prohibitively expensive. Anyone can order customised merchandise, whether it’s CD’s, t-shirts, hats, badges, stickers, mugs, anything you can think of! There are plenty of websites now where you can upload a piece of art or an image and then customers can order items with the image printed on the item. This allows you to offer a wide range of merch and not have to have a ton of stock lying around – worth noting, the website will generally take a chunk of the profits though which is the only downside. Businesses like Copycats Media will help you with printing CDs and getting your music onto physical media; a crucial way to spread your music around at shows and make a few bucks at the same time.
Don’t Scrape On Recording!
Now as much as it’s totally possible to make a kick ass recording at home these days, let’s face it, not everyone has those skills. If you are one of those who doesn’t, make sure to save some money and make sure you go somewhere decent. Recording around your mates with a dodgy version of Cubase won’t do anything for you. Everything you hear these days is top quality and if you want to compete with them, you need to sound top quality too. Make sure your recordings do you justice and make you sound like an established band and not just a group of people messing around in a bedroom. If you don’t do this you are pretty much wasting your time unless you get really lucky.
Prepare To Spend Money to Make Money
It’s understandable that an up-and-coming band would want to preserve the limited funds that they have. However, you need to be prepared to spend money to make money. That’s unfortunately how the industry works these days. If you’re gonna gig, you’re gonna need good equipment, you may need to hire a van, you might need to hire a PR company to promote you, you may need to pay for a music video etc. Ultimately though, as long as you are actually good, this should all pay off and you will overtime build up that fan base and reap the rewards it brings. Think of it as a business and make sure to nail that initial investment to set you up for the future.
Getting your band noticed is one of the most difficult parts of the journey to becoming a professional musician. It is not an easy task, but as long as you are dedicated and passionate, you will get there.