Named as one of the Professional Jewellers Hot 100 in 2011, and being a finalist for the UK Jewellery Awards New Designer of the Year 2012, we wanted to interview the amazing person behind luxury British jewellery brand Laura Gravestock Jewellery. From the designer’s inspiration and favourite collection to the brand’s future plans, here’s what Laura Gravestock had to say….
HTF: Hi! Can you tell us a little bit about the founder of Laura Gravestock Jewellery?
LG: I’m Laura, and I founded Laura Gravestock Jewellery. I lived in some pretty exciting places growing up, including the Middle East and Spain, I now live in Shoreditch, East London, and work from my studio in central London.
HTF: How did the brand start and when?
LG: I launched Laura Gravestock in 2009, so this year is our 5th Birthday! Setting up my own brand came about after working as a manager for a fashion retailer, gaining an understanding of customers buying habits and the importance of customer service, when I decided that I wanted to do something for myself, so I quit my job, enrolled on a jewellery evening course and the rest, as they say, is history
HTF: What inspires you when designing a new collection?
LG: I take inspiration from my surroundings – the Written & Dainty collections are inspired by the quirky & vibrant area of East London where I live, while the Promise Collection comes from the intricate architecture in the Middle East, where I spent 3 years of my childhood.
HTF: Does your personal style also reflect the designs of your collections?
LG: Absolutely, I always find that I design pieces I would want to wear – for me, the jewellery needs to be feminine, totally wearable and should add a little luxe to your look.
HTF: If you had to pick your most favourite collection, which would you choose, and why?
LG: Ooh, that’s a tricky one! The Promise collection will always be special to me as it reminds me of an exciting and exotic time in my life, but my favourite has to be the new Dainty Collection – it’s full of fun, cheeky pieces and the Dainty Kiss Ring and BAM! & POW! Studs just make me smile when I wear them.
HTF: Describe a typical day at the Laura Gravestock Jewellery HQ.
LG: Always busy! I normally get to the studio around 9, and have a bit of brekkie while I answer a long list of emails and go through the orders that have come in. Then it’s time to make any pieces that we have sold out of – myself and my lovely intern make everything in the studio so that keeps us pretty busy. Often I’ll be getting pieces together for press call-ins, as well as letting our customers know what we’re up to through our Twitter, Instagram and Facebook pages, then there’s a dash to the post office to make sure everyone gets their jewels as soon as possible!
HTF: What do you think Laura Gravestock Jewellery has that makes it stand out from other jewellery brands?
LG: The fact that I’m so involved with all aspects of the brand means I can ensure we’re giving brilliant customer service and creating pieces that our customers love. As well as our affordable collections, we also offer higher end pieces, which allows customers to grow with the brand and build a collection of our pieces.
HTF: And finally, what’s in the pipeline for Laura Gravestock Jewellery?
LG: We’ve got a brilliant new collection launching in autumn, which we’re working on at the moment so we’ve got to keep it under wraps, but I can tell you it’s along similar lines to the Dainty Collection in size and style, but with a sassy twist!
Interviewer: Annalise Grech