Kate Moss has started a new partnership with Carphone Warehouse, to design an accessories collection for women. The collection named Fashion Tech, features cases, covers and add-ons for smartphones and tablets.
Marketing director Julian Diment, said they had looked at current accessory ranges and explained they “found that consumers were crying out for something different.” Which is where Kate Moss comes in, “Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”
Talking about the collaboration Kate said “My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product.”
The collection will be launching this summer and will be available in all Carphone Warehouse stores as well as online.