Dior announced on Wednesday that Robert Pattinson is the new face of it’s Dior Homme fragrance; the fashion house revealed, “Today we are excited to announce that he will join the privileged circle of Dior faces, photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently being broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan).”
Pretty strange, not to mention disappointing that the campaign, called “1000 Lives”, isn’t here in the UK but luckily it won’t take more than a quick Google to see the ads. It’s been said that the shoot, which took place inside a ballroom in New York, centers around Pattinson and a gorgeous model crashing a fancy event and dancing to Led Zeppelin. We’re intrigued. To get you started, here’s an image leaked from the campaign.